An oversized Lindt Goldhase (eng.: golden bunny) toured throughout Austria on Easter 2008, accompanied by Maître Chocolatiers that distributed roughly 80 000 small Goldhasen. Matching decoration, like an installation with bows and bells at Meinl am Graben was to be found in countless stores. Every day, winners of the radio cooperation with Radio Arabella, Life Radio, and Antenne Steiermark received a year’s supply of Lindt chocolate.
GOLDHASE TOUR THROUGHOUT AUSTRIA Lindt
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Überblick
- 2008
- Throughout Austria
- Visibility campaign
- Point of sale decoration
- Sweepstakes
- 80 000 samples
- 750 000 listeners
- Radio cooperation
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