IKEA VÖSENDORF SLEEPWALKER _IKEA

„One free bed for everyone that visits IKEA in his PJs” – that was the claim for our campaign to celebrate the opening of IKEA Vösendorf. The promotion was supported by 30 actors riding the subway in their pajamas during rush hour for 2 days. An alarm and a jingle were additional features that also clarified the situation for the astonished passengers. The rewards were countless clippings for the campaign.