NIVEA ANGEL STAR _Beiersdorf

For the latest skincare series, NIVEA Angel Star, we came up with a customized campaign for young girls. There was a dance workshop with star choreographer Alamande Belfor to win, where cool moves were not the only topic. The workshop was also about becoming self-aware and body positive. A catwalk training with model coach Ianara Belfor included a lesson in body language but also showed the girls all about the right skincare and styling tips with NIVEA products. All tools from idea to finish, with testimonials, CI, ads, shootings for magazines and fan posters as well as the competition concept and the workshops worked ideal together.