The way to a man‘s heart is through his stomach – the 150 000 visitors of the 4th Electric Love Festival on Salzburgring knew that and nibbled on more than 50 000 delicious PiCK UP! Minis in three days. We orchestrated the entire scene including a chill out area and lots of entertainment, for example a PiCK UP! rope with fun flirt slogans that have been put up by the PiCK UP!-ers or picked by them to find each other.
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