#gutesthun: Under this motto, we are launching a large-scale, Austria-wide charity campaign for Rio Mare with the “Team Österreich Tafel” from the Red Cross & Hitradio Ö3. When people liked or comment under #gutesthun or used the hashtag, we donated to the Team Österreich Tafel.
The PR Live cooking workshop with Martina Hohenlohe as Brand Ambassador & actress Julia Cencik served as the campaign’s kick-off. Here, delicious, simple and quick recipes for the home were conjured up together with Rio Mare’s Managing Director and Petra Schmidt from the Red Cross. A specially created TV tag, advertisements, blogger relations, as well as tram branding & press activities, online & social measures ensured brand awareness among the masses. The 360° campaign was rounded off with a roadshow using an eye-catching VW Bulli vintage car in Vienna’s best-known shopping centres. We are proud to have made a significant contribution to the total donation of €50,000.
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