On 16 September, the Association of Austrian Newspapers awarded for the 36th time the ADGAR advertising prize – one of the most important and coveted advertising prizes in the country – at the Vienna Konzerthaus. Despite the prevailing pandemic, the award ceremony could be held without any problems or restrictions due to our prevention concept and a seating arrangement. The “Print Advertiser of the Year” award was again won by Spar Austria. The event was opened by Maschek, Puls 4 presenter Alexandra Wachter and ORF presenter Martin Thür led through the awards show in an entertaining manner. The musical highlight was the musicians Kruder & Dorfmeister live on stage. Various representatives from the advertising and media industry had a good opportunity to network and make new contacts while enjoying excellent catering.
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